The Right And Wrong Way Of Facebook Marketing

Author: Dolly Sen

The Right and Wrong way of Facebook Marketing
As anyone with a basic understanding of advertising and marketing knows, to connect with people and influence their buying patterns or patronage, you have to do it on both an emotional and logical level. Usually you have to aim for a balance of logical and emotional to entice customers, but 90% of the time the first hook is emotional, and then the logical comes into play to cement the buy. For example, an ad might say: ‘Protect your family – don't make it easy for burglars.' This will heighten fear. The logical will come with maybe an official statistic about the amount of burglaries in your area. This makes the prospective customer think he is basing his interest in logic when the trigger was actually emotional.
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Another sneaky example? How many products make you feel better by making you first feel worse? This is especially true of beauty products. They want you to feel ugly and fat, so you can buy their product to make you ‘look better'. Wrinkles? Spots? Bad Breath? Here we are to undermine your self-esteem so as to manipulate you to raise it again. It's a bit like the person rescuing you is the person who pushed you into the river in the first place.
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It is an effective way to use advertising but you can be more ethical and even more effective by making people feel good by connection with them on an emotional and human level, by being funny, informative, expansive, uplifting and interesting, and one of the best ways to do this is to take advantage of social networking sites, such as Facebook.

Where I have seen mistakes with businesses using Facebook is they make it a purely logical undertaking. Facebook is a purely emotional experience. If you want Facebook to promote your business, make it a ‘friend', make an effort to leave people on your list nice comments, jokes, videos, and pictures you think will make your business look vibrant and interesting and entertaining to your prospective clients. Don't overdo it by posting something every day, once a week is good enough. Overkill will make people wary of you. I had people on my Facebook page who use the medium to promote themselves or their business without wanting to connect with their ‘friends' on an equal footing. Basically they say ‘I/We are great, but I won't bother to get to know you, or even be friendly. These kinds of Facebook groups and profiles come off as arrogant and leave you cold, and often get quickly deleted.
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Use Facebook to blog, be creative, provide expertise and experiences. I guarantee whatever your business, you will find news stories and Youtube videos you can piggyback on to make your business look good. But it all comes down to this: why should you use marketing on Facebook? Because millions of people use it, and it's free. (Well, for now, anway…)

Article Source: http://www.articlesbase.com/social-marketing-articles/the-right-and-wrong-way-of-facebook-marketing-2097249.html
About the Author

Dolly Sen has had an interesting life. As a child and teenager she was a film extra, working in Empire Strikes Back as a child alien and in Indiana Jones and the Temple of Doom as a slave. She knew then she would never have a normal job.

As a writer, she has had 8 books published, been nominated for writing awards over 10 times, winning 3 times.

As an erotic poet, she has traveled the UK and Europe, a regular on the Amsterdam circuit.

As a film-maker, she has worked on award-winning films, such as being the official selection at the Cork Film Festival, and had her work shown in Cannes.

As a comedian, she has performed comedy in the strangest of places, such as the Gherkin and Trafalgar Square in London, and has worked with Ruby Wax.

The list goes on.

But this is the bit you want to know:

My PR experience started as a writer, trying to promote myself, and in the process securing book sales of over 20,000 in a year with an advertising budget of £0, using the internet and networking.